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The Story of the Music Industry

9/30/2018

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This past July, Rolling Stone magazine introduced its new 8/3/4” x 11 3/4” glossy format with a most interesting two-page spread visually encapsulating the music industry’s sales evolution over four decades (1975–2017)—a colorful graphic chart showing the rise and fall of the vinyl LP, cassette tape, CD, digital downloads, and the new dominant paid streaming subscription service. Please find the issue on a magazine rack somewhere if you can or at your local library.

Rolling Stone
subtitles the multicolored chart as “The Story of an Industry in One Chart.”

The annual sales figures given are unadjusted for inflation. Nonetheless, one can accurately examine the interplay of the various recording methods for a specific year as I have done.

Take the start year 1975, for example. The industry pulled in $2.4 billion, roughly split 80/20 between vinyl and 8-track, with the newly introduced cassette tape picking up a few crumbs.

Now jump a decade ahead to 1985 and 8-track is a thing of the past, but vinyl has a new rival. Cassette tape has taken hold, scarfing up two-thirds of the $4.4 billion industry total. Skipping ahead fifteen years to 2000, we learn that the once lowly CD is now king, commandeering over 90% of the $14.4 billion take.

Practically speaking, goodbye vinyl, goodbye cassette tape. What a change in only 15 years! But nothing like what happened in the next seven years, taking us to the situation we have today.

Fare-thee-well, CD, hello to digital downloads, digitized and customized radio revenue, on-demand streaming, other ad-supported streaming, and especially paid streaming subscription service, the latter attracting 47 % of the $8.7 billion total.

Based on industry sales figures for the past two years, Rolling Stone concludes that the industry is poised for a comeback. That’s a bit much for me, based on what’s happened over the past four decades, as their chart so amply demonstrates.

I am incapable of projecting the future for this industry. I didn’t see any of this coming. Contact me if you’d like to take 700 exceptional jazz vinyl LPs off my hands.

Photo: Adobe Stock / rodri_goplay

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